inFertile Life aims to help people with fertility concerns to improve their physical and emotional health. They needed support launching their new Enhanced Fertility Programme.
1 in 7 adults in the UK experience fertility challenges. Over the 40 years since the birth of the first test-tube baby, IVF treatment has become more accessible, but the fertility industry largely fails to account for the human being as a whole, with environmental, physical and mental health affecting (and affected by) a person's fertility.
inFertile Life provides a five-week programme which coaches patients to embrace a holistic approach to their fertility. They came to SimDH needing our team to support them by scrutinising the evidence that underpins the inFertile Life programme; researching into the health information needs of those who currently, or may in the future, want to gain information about fertility and fertility services and gathering user feedback on the inFertile Life website.
SimDH Academics Dr Susie Sykes and Jane Wills are committed to spending a total of 452 hours on the project. They carried out:
- A review of statements made in the programme regarding factors that promote or inhibit fertility;
- Identification of whether the programme adequately supplies supporting evidence where needed;
- A search of additional current evidence not cited;
- Telephone interviews with 27 participants across 5 identified population groups to research the health information needs of people with fertility concerns;
- A focus group to provide feedback on the use of the inFertile Life programme.
SimDH is also providing inFertile Life with ongoing business mentorship.